Nike. Genealogy of Innovation. Renaissance.
Nike. Genealogy of Innovation. Renaissance., makmac

Renaissance is part of the Nike’s campaign “Genealogy of Innovation”, a viral campaign showcasing 43 years of Nike’s sneaker designs thru animation and 3D.
The creative direction of the whole project comes from Golden Wolf, and the production of Renaissance comes from Blackbox.

You can see the entire campaign in Golden Wolf’s vimeo.



Directed and produced by Golden Wolf.

Creative director: Ingi Erlingsson
Motion Graphics Lead: Alex Fernandez
Producer: Ant Baena
Photography: Iris Erlingsdottir
Design: Alex Fernandez, Max Englehart, Pablo Lozano, Wojtek Szklarski,
Animation: Alex Fernandez, Max Englehart, Stefan Falconer, Miquel Rodriguez, Pietro Furrbato, Miro Klasinc
Edit / Compositing: Alex Fernandez, Max Englehart, Stefan Falconer

Additional Credits (Renaissance):
Creative Direction: Golden Wolf
Direction: Physalia (Makmac, Hamill Industries)
Animation: Makmac

Production: Blackbox

Music and Sound design by Echoic Audio